Shane Considine Music
Shane had been working under one brand, despite their two services being dramatically different. They wanted a new brand for their affirming and inclusive music, that wasn’t held back by their ‘bread & butter’ teaching jobs.
The brand needed to speak directly to to-be-weds who value romance with personality - people who want something heartfelt, slightly unconventional, and deeply affirming.
Package: The Prune.
It also needed to feel expansive enough that Shane could step into their new pricing with confidence, knowing their outward identity finally matched the depth, care, and experience they bring to every performance.
Scroll to see from brief to brand…
Poster for 'The Groundwork Studio' with a logo featuring paintbrushes and a paintbrush, advertising an event titled 'Brand Reveal' with Shane Considine Music at 'The Prune, Vol 1'.
A webpage with a tan background titled 'I GOT TO KNOW YOU...' featuring a black and white photo of a woman sitting at a table by a window, with her hand on her face and looking at the camera. A decorative illustration of a brush and flowers is at the top, and there is text about music, teaching, and authenticity.
A vibrant mood board featuring a variety of fashion and design elements in pinks, purples, and reds. Includes images of models in colorful outfits, a close-up of pink nail art with flamingos, a lion with a pink mane, an illustrated unicorn with hearts, and color swatches labeled 'American Purple,' 'Lilac,' 'Cinnamon Satin,' and 'Papaya.' Text annotations read 'The Mood Board Told Me A Lot,' 'Fierce yet Gentle - Bold yet Heartfelt,' 'Pastel Soft with Edge,' and descriptions emphasizing authenticity and braveness.
Color palette featuring various shades of red and pink with names and hex codes, including Rosanov Red, Velvet Bow, Pink Pony, Redhead Roan, Soft Melody, and Care Bear Pastel.
Pink background with a stylized illustration of a flower with the text 'CHANCE' in large red letters and smaller text underneath.
A graphic design featuring the word "LOGO" at the top, with a heart pierced by multiple swords below it, accompanied by a banner that reads "SHANE GONSDINE MUSIC." The background is a solid dark red color, and the design incorporates elements of tattoo-style artwork.
A promotional image showing the words "LOGO" at the top in pink text on a dark red background, followed by a paragraph explaining that a pierced heart motif can be used as a logo or a woven element in a brand, with options for light-touch or rich design. Below, there are two design samples labeled "FONT ONLY," each with the words "SHANE CONSIDINE MUSIC" in different styles and colors, one in darker red on a light pink background and the other in light pink on a darker red background.
A graphic design featuring the word LOGO at the top in stylized pink font on a dark red background, with the words SUBMARK & INITIALS written below in pink, and multiple versions of a dog portrait in different shades of pink and red, each with the word 'GAM' incorporated into the design.
A graphic design featuring a stylized heart with three crossed candles on top, with rays radiating outward. The illustration is in dark red, cream, and light pink colors, with a banner at the bottom reading "Shane Considine Music." The background is red and consists of four sections in different shades of pink and red.
A promotional flyer for typography and design styles. It describes various typefaces inspired by old-school tour merch, emphasizing bold, expressive, rebellious, and romantic curves. The flyer includes additional descriptions of font usage and pairing techniques, referencing classical training and musical history, with a background featuring pink and reddish tones, stars, and stylish text.
A page with various tattoo-inspired illustrations in red, including a rose, a flaming heart, musical notes, stars, and a hand holding a single rose, along with descriptive text about bespoke tattoo artwork.
Illustration of the female reproductive system on a pink background, showing the uterus, fallopian tubes, and ovaries with stylized botanical design elements.
Book cover with the title 'Headline' and subtitle 'Subtitle'. The background is a dark red color with a minimalist line drawing of a plant or coral.
The image features a pink background with a repeating pattern of hearts pierced by swords. The word 'HEARTLINE' is prominently displayed in bold red letters in the center. Below it, there is a smaller subtitle in red that says 'SUBTITLE'. At the bottom, there is a red box with white stylized text that says 'SHANE GONZALEZ CONSIDINE MUSIC'.
A pink background with faint heart and flame illustrations. Red text with a quote about loving the violin, and a small red star.
Black and white photo of two women on a porch, one sitting with a blanket covering her lap and one standing, smiling, wearing a hat, with Christmas decorations in the background. The photo is framed with a pink border and red background with decorative musical notes and roses.
Information about tiered pricing for support services, explaining supporter, sustainer, and community tiers, including considerations for choosing each tier and the basis of trust in service selection.
Overlay with text about wedding ceremony packages, including details on music selection and custom arrangements, with a blurred black and white photo background of a wedding scene.
Red background with white text that reads "Let's Chat! Drop me a DM or visit my website to drop me an email." There are white outlines of a bow at the top left corner and a hand holding a single rose at the bottom right corner.
Overlay of pink text box with white text on a black and white background image of a person holding a microphone in front of a microphone stand, flowers, and musical equipment.
