The Groundwork Effect

Take a peak at my process

A young woman with short hair, earrings, and painted nails smiling and pointing upwards with her index finger. She is next to a computer monitor displaying a logo.
A photography of a spiral-bound notebook page with sewn pages and decorative stickers, including hand-drawn style botanical and animal illustrations, and handwritten notes about natural botanical forms and herbal stamps.
A close-up of a printed page with text and a black logo of a bird in flight, with sections titled 'Introducing...', 'A Mark with Meaning', and a note about the logo's design. The page is on a light brown surface with a spiral binding visible on the l
A notebook page with a black logo of a bird with a heart-shaped wing inside a circle. Below the logo, there is text explaining the significance of the logo. Part of the notebook binding is visible on the left, and a decorative green bird silhouette i
A person sitting on a brown couch, holding a tablet, with a tattooed arm and wearing a patterned sweater and light blue jeans. The text overlay reads, 'I designed a full world of folky abstract shapes, stamps and symbols that flowed effortlessly from
A close-up of a page from a spiral-bound notebook with illustrated images of a green hand and a red bird in flight. The text discusses symbols representing peace, eco and ethical values, and the brand's philosophy about authenticity, aesthetics, and
Close-up of a printed page in a spiral notebook with decorative font and color palette, describing a warm color scheme inspired by a wildflower field at sunset, including colors like midnight meadow, settled sage, petal, confetti, true love, and blus
Multiple overlapping promotional posters for a wedding filmmaking company, featuring images of a woman smiling and a dog, with text highlighting inclusivity, eco-consciousness, and love, along with social media handles.
A smartphone screenshot of Laura Baker Productions' social media profile page featuring a description of a full suite of scroll-stopping templates for wedding videography, with images of wedding couples, reviews, and contact options against a dark gr
A wedding videographer at work, capturing a close-up moment of a bride and groom with a sunset in the background.
Laptop screen displaying a wedding photography website with a photo of a bride and groom, with green and orange decorative elements, and a chat message overlay at the bottom.
A spiral-bound notebook with a torn paper note on the left page and a circular logo on the right page. The note mentions Laura Baker and her DIY logo, while the logo features her name and a bird emblem. The background is a wooden surface, and there's
A woman with short hair sitting on a sofa, reading a book titled 'Grow Your Own'. The background has a large piece of artwork and pillows. Overlaid text asks 'What do you think?'. There is additional promotional text about a growth formula website.

Website redesigns

Once your brand is perfectly pruned - I’ll turn all that power into a website that actually sells. Watch your business take root & grow! Check out the examples of my website redesigns below…

Visit: Laura Baker Production
Visit: Mindset in Motion Psych
Build my website!
Visit: Full Fat Ruby VA

  • "I cannot effectively put into words how fabulous Jazz is. She is not only incredibly talented, but also the kindest, most genuine human who has made me feel so much happier with my business and also more confident about the value of what I am offering. "

    Emma Katherine Singer

  • "If you are a business in need of re-connect with your brand, do not look further, The Groundwork Studio is what you need!!"

    Illustration by Kiwi

  • "honestly the results blew me away I couldn't be happier."

    Amy, Creative Chaos Salon

  • Since the rebranding , we have received multiple positive feedback from clients (in particular designers!) and colleagues in the industry, highlighting how the new design “suits us so well”!!

    Illustration by Kiwi

  • "She is a bloody miracle worker in short."

    Emma Katherine Singer

  • "I have never spent so much on my business, but I truly believe Jazz was worth every penny and more. If you are looking to give your business a glow up, do not hesitate to contact Jazz."

    Emma Katherine Singer

  • "Jazz, it sort of feels like you have looked into my soul and articulated what I have been struggling to pin down about who I am and how I work. That's pretty special."

    Laura Baker Productions

  • ""every time i go to edit my website I'm just obsessed with you all over again""

    Shane Considine Music

  • I'm completely blown away by the quality, exceptionally high standard and care that has gone into my rebrand. Words cannot thank you enough, I am speechless, (which is rare!) and beyond delighted with the end result.

    Mindset in Motion Psych

  • " I don't always allow people to help me, I am so glad to have chosen you"

    Mindset in Motion Psych

Need a grafter to actually get sh*t done?

A young woman with short dark hair, wearing a black top, a green plaid shirt, and light blue jeans, smiling and standing in front of a red brick wall.

With nearly 10 years experience in Sales & Marketing, I can support your heart-filled business in much more hands-on ways than just designing a beautiful brand identity.

I work with ambitious founders and brands as a fractional Sales & Strategy lead - stepping in to sharpen positioning, unlock new revenue streams and build the commercial structure that sustainable growth actually needs. Whether through focused project work, ongoing subcontract support or embedded part-time leadership, I bring senior-level thinking, clear direction and practical execution - aligning sales, marketing and operations so your business feels simpler, stronger and built to scale.

Get Sales & Strategy Help