Previous Work - at a glance

From brief to brand

My design style leans nostalgic and textural. I’m drawn to brands that want to feel curated and lived-in; designed with feeling, not sterility. Illustration is my superpower!

I specialise in story-led branding that amplifies who you already are. The personality behind the business. The emotion behind the work.

With a decade of experience in sales and marketing, I know this to be true: people buy from people. I love working with brands that are an extension of their founder.

Spellbound Ceremonies

En elevation of an existing identity - intertwining a bit of magic, groove and gothic!

Wildroad camper

A brand prune inspired by the mountains that shape Wildroad Camper’s conversions.

Lovestruck Celebrant

Growing Tanisha’s award-winning celebrant brand to evoke joy, warmth & inclusivity.

Illustration by kiwi

Frankie’s Live Illustration makes people feel seen, so her branding needed to do so too!

the fix-it folks

A modern take on a nostalgic look, for an industry-defining handyfolk service!

More coming soon…

Want to be next on the before & after hall of fame?

Website redesigns

Once your brand is perfectly pruned - I’ll turn all that power into a website that actually sells. Watch your business take root & grow!

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "I truly believe Jazz was worth every penny and more"

    “I have never spent so much on my business, but I truly believe Jazz was worth every penny and more. If you are looking to give your business a glow up, do not hesitate to contact Jazz. She will make your wildest business dreams come true, trust me! I am honestly so incredibly thankful to Jazz for all her work on my rebrand, it not only helped the business represent me and what I offer, but it has also helped me have a clearer vision of what I am doing and why. I could go on and on about how utterly wonderful Jazz and the Groundwork Studio are for days. If you want a rebrand, message her, you will not regret it.”

    - Emma Katherine Singer

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies

  • "She is a bloody miracle worker in short."

    “I cannot effectively put into words how fabulous Jazz is. She is not only incredibly talented, but also the kindest, most genuine human who has made me feel so much happier with my business and also more confident about the value of what I am offering. She is a bloody miracle worker in short.”

    - Emma Kathering Singer

Need a grafter to actually get sh*t done?

With nearly 10 years experience in Sales & Marketing, I can support your heart-filled business in much more hands-on ways than just designing a beautiful brand identity.

I work with ambitious founders and brands as a fractional Sales & Strategy lead - stepping in to sharpen positioning, unlock new revenue streams and build the commercial structure that sustainable growth actually needs. Whether through focused project work, ongoing subcontract support or embedded part-time leadership, I bring senior-level thinking, clear direction and practical execution - aligning sales, marketing and operations so your business feels simpler, stronger and built to scale.