Brand design to give your business roots

Hey, I’m Jazz (she/her)

I’m an award-winning Founder with nearly 10 years of senior sales & marketing under my belt.

Corporate drop-out turned serial entrepreneur, and now… your fav brand-strategist & designer!

I’ve been where you are - grafting hard, but neglecting the big picture stuff for your brand… the stuff that sets you apart, attracts what you deserve and changes your life!

Need a hand pruning your brand?

A young woman with short dark hair, smiling and looking to the side, wearing sunglasses on her head, a black top, and a plaid shirt over it, standing against a brick wall.
A circular logo with a dark green background and orange borders. It features an outline of a chili pepper at the top center and says 'BRAND DESIGN' in bold orange letters. Additional smaller text says 'for your new season'.

The Groundwork Effect

Is your brand feeling a lil’ neglected?

Text reads 'The Growthie Formula' with a red watering can in the background.

Tried & tested!

A graphic conversation screenshot with dialogue bubbles. The first bubble has the text "Guys I really can’t communicate how much FIF is popping off right now." The second bubble says "I’ve been up for the last hour admin-ing!" The third bubble states "Christ, this really is crazy!" The fourth or last visible bubble reads "We had 4 enquiries through yday!!" The background is dark brown with beige and orange dialogue bubbles, and white text.

Once my rebrands are out in the wild, the impact speaks for itself!

  • More of the right customers

  • New motivation to proudly put your biz out there on socials & beyond!

  • An identity that matches your personality, experience & credibility

  • No more lost leads because they ‘didn’t get you’

My Packages

I’ve got design packages to suit every season. Whether you need the seed of a logo, or a strategy-aligned suite of assets to get your business into bloom, from print to socials!

The Seed - Just a Logo
£595.00

The first seed of your brand! A beautifully crafted logo, designed to give your business a strong, memorable starting point to grow from.

Why The Seed matters:
Your logo is the face of your brand, and the first thing people connect with. This package is about creating a clear, confident mark that makes you instantly recognisable and sets the tone for everything that comes next.

What's included:

  • Questionnaire & Creative Direction: I'll get to know your business, your values, your audience, and the look and feel you're aiming for.

  • Bespoke Logo Design: a custom-designed primary logo, crafted around your brand personality

  • Socials-Ready Logo Design: a custom-designed version of your primary logo to sit perfectly in socials profile picture spaces

  • Final Logo Files: delivered in the formats you need for print, web, and social, ready to use straight away.

  • Aftercare: I'll be on hand for any questions as you start using your new logo.

  • One round of amends to guide and course-correct after receiving your initial logo concept. Any further rounds beyond that will be charged at my hourly rate.

Not sure if you need more than a logo? The Seed can be upgraded to Breaking Ground at any time if you'd like colours, fonts, icons and mini brand guidelines to grow alongside it.

Timelines are dependent on workload and feedback swiftness, so please allow 2-3 weeks for final deliverables.

£595 includes 1 round of amends (+ extra edits at hourly rate)

Breaking Ground - The Essentials (Logo, colour palette, and core icons)
£950.00

Plant your roots, start growing. This package is perfect if you’re just starting out or need the branding basics to keep growing.

Why Breaking Ground matters:
A considered visual identity builds trust before you’ve even said a word, attracts the right people (and gently repels the wrong ones), and gives you the confidence to show up consistently across every touchpoint. When your foundations are solid, decision-making becomes easier, marketing feels lighter, and growth feels intentional rather than accidental. This is where your business stops feeling like an idea… and starts feeling real.

Logo, colour palette, and core icons - the essentials to give your brand a solid foundation and start attracting your people. The first seeds of your business growth are planted here.

Here’s what Breaking Ground includes:

  • Questionnaire & Briefing: I will delve into your values, positioning and tone.

  • Logo – your brand’s anchor, ready to show up anywhere.

  • Colour Palette – curated colors that make your brand instantly recognizable.

  • Typography – a font pairing that give your brand roots, even when your logo isn’t present. Typography can command recognition across socials, websites and more.

  • Core Icons & Graphics – up to 3 simple visual elements to make your brand feel alive!

  • Mini Brand Guidelines (PDF) – A ‘how to’ guide to use your brand assets correctly, so everything stays consistent and impactful.

  • Editable files: with your new guidelines and Canva files you’ll be able to create your own assets, and maintain an ever-green visual identity!

  • You’ll be able to give one round of edits within this package, to guide and course-correct after receiving Initial Creative Direction, any other rounds of edits beyond that will be charged at my hourly rate.

Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.

£950 includes 1 round of edits (extra edits at hourly rate)

The Prune - The Full Works (Logo, colour palette, extended icons, copy, socials templates, patterns & more)
£1,250.00

The full works! A deeper look at shaping a bigger brand universe - from icons to socials templates - to let your brand flourish for years to come.

Why The Prune matters:
This package is about shaping and strengthening your brand so it can truly connect with your people. By refining your visuals and messaging, you grow recognition, build trust, and start converting attention into sales!

What’s included:

  • Questionnaire & Brand Audit: I’ll assess your existing branding, positioning, values and hopes for the future!

  • Everything in Breaking Ground – keep your foundation strong with new logo variations, colour palette, font curation, core icons, mini brand guidelines

The Prune also gives you the means to launch your branding into the world:

  • Brand Copy Refresh – compelling words that speak directly to your ideal clients for marketing & socials

  • Social Media Templates & Patterns – ready-to-post layouts and brand patterns for consistent, eye-catching posts

  • Visual Assets Expansion – additional graphics, icons, or elements to add depth to your brand

  • Full Brand & Content Guidelines & Voice Notes – guidance on how to use your words and visuals for maximum impact

  • Editable files + handover walkthrough - I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!

  • Aftercare - for your launch, I’ll be on hand for any questions you have!

  • You’ll be able to give two rounds of edits within this package, to guide and course-correct after receiving Initial Creative Direction, any other rounds of edits beyond that will be charged at my hourly rate.

Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.

£1,250 includes 2 round of amends (+ extra edits at hourly rate)

  • "I cannot effectively put into words how fabulous Jazz is. She is not only incredibly talented, but also the kindest, most genuine human who has made me feel so much happier with my business and also more confident about the value of what I am offering. "

    Emma Katherine Singer

  • "honestly the results blew me away I couldn't be happier."

    Amy, Creative Chaos Salon

  • Since the rebranding , we have received multiple positive feedback from clients (in particular designers!) and colleagues in the industry, highlighting how the new design “suits us so well”!!

    Illustration by Kiwi

  • "If you are a business in need of re-connect with your brand, do not look further, The Groundwork Studio is what you need!!"

    Illustration by Kiwi

  • "She is a bloody miracle worker in short."

    Emma Katherine Singer

  • "I have never spent so much on my business, but I truly believe Jazz was worth every penny and more. If you are looking to give your business a glow up, do not hesitate to contact Jazz."

    Emma Katherine Singer

  • "Jazz, it sort of feels like you have looked into my soul and articulated what I have been struggling to pin down about who I am and how I work. That's pretty special."

    Laura Baker Productions

  • ""every time i go to edit my website I'm just obsessed with you all over again""

    Shane Considine Music

  • I'm completely blown away by the quality, exceptionally high standard and care that has gone into my rebrand. Words cannot thank you enough, I am speechless, (which is rare!) and beyond delighted with the end result.

    Mindset in Motion Psych

  • " I don't always allow people to help me, I am so glad to have chosen you"

    Mindset in Motion Psych