The Packages
My tried & tested design packages help you find your people, amplify your message, and turn attention into sales. I’ve crafted a range of powerful packages to transform your business from “good enough” to fully irresistible.
From essential logo creation to full website designs… take your pick (of the crop!), and I’ll give you a dose of The Growth Formula.
Breaking Ground
The Prune
Tending
Breaking Ground The Prune Tending
Plant your roots, start growing.
Logo, color palette, and core icons - the essentials to give your brand a solid foundation and start attracting your people. The first seeds of your business growth are planted here.
Preparing the branding basics for your idea to take root and start growing.
Brand Direction & Scoping Session: we discuss your values, positioning and tone
Logo & Variations – your brand’s anchor, ready to show up anywhere
Color Palette – curated colors that make your brand instantly recognizable
Typography – fonts that give your words personality and authority
Core Icons & Graphics – simple visual elements to make your brand feel alive
Mini Brand Guidelines (PDF) – how to use your brand assets so everything stays consistent
Editable files + handover walkthrough: I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!
You’ll be able to give one round of edits within this package, any other rounds of edits beyond that will be charged at my hourly rate.
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
£750 + extra edits (at hourly rate)
Why Breaking Ground matters:
A considered visual identity builds trust before you’ve even said a word, attracts the right people (and gently repels the wrong ones), and gives you the confidence to show up consistently across every touchpoint. When your foundations are solid, decision-making becomes easier, marketing feels lighter, and growth feels intentional rather than accidental. This is where your business stops feeling like an idea… and starts feeling real.
A deeper look at shaping a bigger brand universe to let your brand flourish.
What’s included:
Brand Audit and Clarity Session: we’ll discuss your existing branding, positioning, values and hopes for the future!
Everything in Breaking Ground – keep your foundation strong with new logo variations, colour palette, font curation, core icons, mini brand guidelines
The Prune also gives you the means to launch your branding into the world:
Brand Copy Refresh – compelling words that speak directly to your ideal clients for marketing & socials
Social Media Templates & Patterns – ready-to-post layouts and brand patterns for consistent, eye-catching posts
Visual Assets Expansion – additional graphics, icons, or elements to add depth to your brand
Full Brand & Content Guidelines & Voice Notes – guidance on how to use your words and visuals for maximum impact
Editable files + handover walkthrough: I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!
Aftercare - for your launch, I’ll be on hand for any questions you have!
You’ll be able to give one round of edits within the price of this package, any edits beyond that will be charged at my hourly rate.
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
£950 + extra edits (at hourly rate)
Why it matters:
This package is about shaping and strengthening your brand so it can truly connect with your people. By refining your visuals and messaging, you grow recognition, build trust, and start converting attention into sales.
Your brand, flourishing online.
A fully designed website that brings your brand to life and converts visitors into paying customers. Let your digital presence work like fertile soil - constantly growing your business!
I have 3 packages to choose from
Website Creation (from scratch) - up to 6 bespoke web pages
Website Redesign (editing existing website) - redesigning your existing site pages
Landing Page only - creating or redesigning your homepage or landing page
What’s included in Creation & Redesign:
Custom Website Design (in Squarespace) – fully branded site or page that reflects your visual identity and voice
Homepage & Key Pages – including About, Services/Products, and Contact pages
Copy Guidance / SEO Basics – on-page copy tweaks and keyword-friendly recommendations to help clients find you
Responsive Design – optimized for desktop, tablet, and mobile
Brand Integration – colors, fonts, icons, and patterns from Breaking Ground/The Prune applied seamlessly
Call-to-Action Optimization – strategic layouts and buttons to turn visitors into paying customers
CMS Setup & Training – so you can update content easily, without relying on a developer
Optional Add-ons: Blog setup, ecommerce pages, or extra templates
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
Why thoughtful website design matters:
Your website is your brand’s digital garden, growing your reach 24/7. This package ensures your site looks beautiful, connects with your ideal clients, and converts traffic into revenue… without losing your brand personality.
Cultivate, refresh, and expand.
Half- or full-day support for tweaks, updates, or new creations - all in line with your brand. Keep your brand garden thriving, maintain consistency, and grow sales without starting over.
New or refreshed social templates
Caption writing and editing
Visual or copy tweaks
Brand sense-checking and guidance
Ad-hoc design work e.g. bespoke illustrations
Priority turnaround for small updates
Full Day Rate: £400
Half Day Rate: £200
I’m by your side to keep your branding fresh, month in month out.
I’ve joined forces with Rebel Haus Studio to give you an add-on package for your brand launch - new photos & videography!
Your face is the flag your business flies. Whether you’re a disruptor, a creator, or a quiet revolutionary, people buy into you before they buy into your product. These packages are designed to peel back the layers, ditch the stiff corporate headshots, and capture the grit and personality behind the brand.
PHOTOGRAPHY: THE SPARK (MINI SESSION)
Perfect for:
The founder needing a quick refresh, a new LinkedIn profile picture, or a singular press shot. Quick, painless, high-impact.
Time: 30 Minutes
The Vibe: One location (on-location/outdoors), one outfit.
The Goods: 10 High-res edited headshots/portraits. Commercial usage rights.
Investment: £150
VIDEOGRAPHY: THE SPARK
Perfect for:
Adding life to your website hero banner or a quick "Hello" on social stories. Static images are great, but movement builds trust.
Time: 30 Minutes
The Vibe: One location (on-location/outdoors), one outfit.
The Goods: 5 High-quality video clips (Minimum 3-6 seconds each). Colour graded and ready to post. Commercial usage rights.
Investment: £200
Not sure what package is right?
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We start by digging deep into your world. Who you are, what your business stands for, and the people you want to reach. This stage uncovers your brand personality, values, and core goals… the seeds that will grow your brand.
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Before anything blooms, we need to know the soil. We map your current brand challenges, market gaps, and audience pain points. This helps us create fertile ground for ideas that will take root and flourish.
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Now we nurture growth. Using moodboards, visual research, and creative exploration, we define your brand’s look, feel, and tone - the sunlight and nutrients your brand needs to thrive.
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Like pruning a plant to grow stronger, we refine your visual assets, logo, color palette, and brand messaging. Every element is aligned to attract your ideal clients and communicate your unique value clearly.
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With roots strong and structure clear, your brand blooms. Assets, templates, and collateral are delivered ready-to-use, so you can confidently show up, connect with your audience, and start converting attention into sales.
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Growth doesn’t stop at the first bloom. With Tending support, we tweak, update, and create new elements to keep your brand consistent, relevant, and always converting, no matter how your business evolves.
My proven, step-by-step process to cultivate brands that grow, thrive, and sell.
Not all meaningful gifts come wrapped.
Groundwork Studio Gift Cards are a way to back someone you believe in - whether they’re starting a new business, nurturing a side hustle, or feeling stuck in a creative rut. Instead of another notebook or “good luck” message, this is a tangible step towards clarity, confidence and momentum.
Each gift card contributes towards a bespoke brand identity - helping turn ideas into something considered, intentional and ready to be shared with the world. It’s a way of saying I see what you’re building and I want to help you take it seriously.
Perfect for founders at the beginning, creatives finding their feet again, or anyone who just needs that nudge to invest in themselves.
A small gesture, with the power to kick-start something big.
Give the gift of growth
Groundwork Studio Gift Cards help founders, creatives, and side hustlers turn ideas into a clear, confident brand. A small gift that could spark something big!
Perfect for anyone ready to invest in themselves.
Not all meaningful gifts come wrapped.
Groundwork Studio Gift Cards are a way to back someone you believe in - whether they’re starting a new business, nurturing a side hustle, or feeling stuck in a creative rut. Instead of another notebook or “good luck” message, this is a tangible step towards clarity, confidence and momentum.
Each gift card contributes towards a bespoke brand identity - helping turn ideas into something considered, intentional and ready to be shared with the world. It’s a way of saying I see what you’re building and I want to help you take it seriously.
Perfect for founders at the beginning, creatives finding their feet again, or anyone who just needs that nudge to invest in themselves.
A small gesture, with the power to kick-start something big.
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From invites to table plans, I can work with you to create illustrative and colour-matched designs. All created to your printer templates & requirements.
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From T-shirt branding to tote bag designs - I’ll work with you to translate your branding into genuinely wearable merch!
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I’ve produced illustrations for brochures, corporate websites, tattoos & more. Just drop me your idea and I’ll see if we’re a match for your design job!