The Packages
From essential logo creation to full website designs… take your pick (of the crop!), and I’ll give you a dose of The Growth Formula. Take the quiz or browse through my packages…
Breaking Ground
The Prune
Tending
Breaking Ground The Prune Tending
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The first seed of your brand! A beautifully crafted logo, designed to give your business a strong, memorable starting point to grow from.
Why The Seed matters:
Your logo is the face of your brand, and the first thing people connect with. This package is about creating a clear, confident mark that makes you instantly recognisable and sets the tone for everything that comes next.
What's included:
Questionnaire & Creative Direction: I'll get to know your business, your values, your audience, and the look and feel you're aiming for.
Bespoke Logo Design: a custom-designed primary logo, crafted around your brand personality
Socials-Ready Logo Design: a custom-designed version of your primary logo to sit perfectly in socials profile picture spaces
Final Logo Files: delivered in the formats you need for print, web, and social, ready to use straight away.
Aftercare: I'll be on hand for any questions as you start using your new logo.
One round of amends to guide and course-correct after receiving your initial logo concept. Any further rounds beyond that will be charged at my hourly rate.
Not sure if you need more than a logo? The Seed can be upgraded to Breaking Ground at any time if you'd like colours, fonts, icons and mini brand guidelines to grow alongside it.
Timelines are dependent on workload and feedback swiftness, so please allow 2-3 weeks for final deliverables.
£595 includes 1 round of amends (+ extra edits at hourly rate)
Plant your roots, start growing. This package is perfect if you’re just starting out or need the branding basics to keep growing.
Why Breaking Ground matters:
A considered visual identity builds trust before you’ve even said a word, attracts the right people (and gently repels the wrong ones), and gives you the confidence to show up consistently across every touchpoint. When your foundations are solid, decision-making becomes easier, marketing feels lighter, and growth feels intentional rather than accidental. This is where your business stops feeling like an idea… and starts feeling real.
Logo, colour palette, and core icons - the essentials to give your brand a solid foundation and start attracting your people. The first seeds of your business growth are planted here.
Here’s what Breaking Ground includes:
Questionnaire & Briefing: I will delve into your values, positioning and tone.
Logo – your brand’s anchor, ready to show up anywhere.
Colour Palette – curated colors that make your brand instantly recognizable.
Typography – a font pairing that give your brand roots, even when your logo isn’t present. Typography can command recognition across socials, websites and more.
Core Icons & Graphics – up to 3 simple visual elements to make your brand feel alive!
Mini Brand Guidelines (PDF) – A ‘how to’ guide to use your brand assets correctly, so everything stays consistent and impactful.
Editable files: with your new guidelines and Canva files you’ll be able to create your own assets, and maintain an ever-green visual identity!
You’ll be able to give one round of edits within this package, to guide and course-correct after receiving Initial Creative Direction, any other rounds of edits beyond that will be charged at my hourly rate.
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
£950 includes 1 round of edits (extra edits at hourly rate)
The full works! A deeper look at shaping a bigger brand universe - from icons to socials templates - to let your brand flourish for years to come.
Why The Prune matters:
This package is about shaping and strengthening your brand so it can truly connect with your people. By refining your visuals and messaging, you grow recognition, build trust, and start converting attention into sales!
What’s included:
Questionnaire & Brand Audit: I’ll assess your existing branding, positioning, values and hopes for the future!
Everything in Breaking Ground – keep your foundation strong with new logo variations, colour palette, font curation, core icons, mini brand guidelines
The Prune also gives you the means to launch your branding into the world:
Brand Copy Refresh – compelling words that speak directly to your ideal clients for marketing & socials
Social Media Templates & Patterns – ready-to-post layouts and brand patterns for consistent, eye-catching posts
Visual Assets Expansion – additional graphics, icons, or elements to add depth to your brand
Full Brand & Content Guidelines & Voice Notes – guidance on how to use your words and visuals for maximum impact
Editable files + handover walkthrough - I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!
Aftercare - for your launch, I’ll be on hand for any questions you have!
You’ll be able to give two rounds of edits within this package, to guide and course-correct after receiving Initial Creative Direction, any other rounds of edits beyond that will be charged at my hourly rate.
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
£1,250 includes 2 round of amends (+ extra edits at hourly rate)
Your brand, flourishing online.
Why thoughtful website design matters:
Your website is your brand’s digital garden, quietly growing your reach 24/7. This package ensures your site looks brand-aligned, connects with your ideal clients, and converts traffic into revenue… without losing your brand personality.
See some of my website designs here.
I have 3 packages to choose from, for wherever you are in your season!
Website Creation (from scratch)
Up to 6 bespoke web pages - fully designed, built, and written. Includes tone-of-voice development and copy across the site, with calls-to-action and page flow structured to guide visitors toward action, all shaped around your brand identity, palette and typography.
£1,750Website Redesign (editing existing website, no copy changes)
A refresh of your existing site's pages - new layout, formatting, and visual polish, built around your current copy with no changes to wording.
£1,250Landing Page
A single high-impact page - a new homepage or landing page, designed to align with your brand and give visitors a clear reason to act.
£450
What’s included in Creation & Redesign:
Custom Website Design (Squarespace or Wix) - a fully branded site flow reflecting your products, services, objectives, visual identity, and voice.
Homepage & Key Pages - including About, FAQs and Contact.
Services/Products - up to 4 products/services set-up included in Website Creation package.
On-Page SEO Basics - keyword-friendly structure and recommendations to help clients find you.
Responsive Design - optimised for desktop, tablet, and mobile.
Brand Integration - colours, fonts, icons, and patterns from your Breaking Ground/The Prune packages applied seamlessly throughout. If your brand guidelines were created outside The Groundwork Studio, an additional fee may apply - learning and correctly interpreting a new brand system (colour usage rules, typography hierarchy, logo spacing, icon logic, etc.) takes extra time upfront to ensure it's applied accurately and consistently, rather than approximated.
Call-to-Action Optimisation - strategic layouts and buttons designed to turn visitors into paying customers.
Optional Add-ons - blog setup, e-commerce pages, or extra templates, charged separately depending on scope.
Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.
Cultivate, refresh, and expand.
Half- or full-day support for tweaks, updates, or new creations - all in line with your brand. Keep your brand garden thriving, maintain consistency, and grow sales without starting over.
New or refreshed social templates
Caption writing and editing
Visual or copy tweaks
Brand sense-checking and guidance
Ad-hoc design work e.g. bespoke illustrations
Priority turnaround for small updates
Full Day Rate: £400
Half Day Rate: £200
I’m by your side to keep your branding fresh, month in month out.
Not sure what package is right?
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We start by digging deep into your world. Who you are, what your business stands for, and the people you want to reach. This stage uncovers your brand personality, values, and core goals… the seeds that will grow your brand.
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Before anything blooms, we need to know the soil. We map your current brand challenges, market gaps, and audience pain points. This helps us create fertile ground for ideas that will take root and flourish.
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Now we nurture growth. Using moodboards, visual research, and creative exploration, we define your brand’s look, feel, and tone - the sunlight and nutrients your brand needs to thrive.
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Like pruning a plant to grow stronger, we refine your visual assets, logo, color palette, and brand messaging. Every element is aligned to attract your ideal clients and communicate your unique value clearly.
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With roots strong and structure clear, your brand blooms. Assets, templates, and collateral are delivered ready-to-use, so you can confidently show up, connect with your audience, and start converting attention into sales.
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Growth doesn’t stop at the first bloom. With Tending support, we tweak, update, and create new elements to keep your brand consistent, relevant, and always converting, no matter how your business evolves.
