Spellbound ceremonies
Katie wanted a brand refresh that could meet lovers barefoot in a festival field and still feel at home in moody rituals. A visual identity that captures her existing spontaneous, groovy summer lovers while ushering in a darker, moodier, gothic edge that gives her roots in alternative hearts as much as bohemian souls. Groovy yet gothic...
Package: The Prune.
Purple and orange echo both the celestial and the gothic. Keeping her signature palette and font, I deepened the purples into something richer and otherworldly, while warming the oranges into earthy tones that ground the magic.
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