The fix-it folks
A bold new brand name that perfectly mirrors Elle & Ceev’s hands-on, welcoming approach. For their visual identity, we looked to old-school workwear brands — the kind built on grit, trust, and getting the job done right
Package: Breaking Ground.
Vintage-inspired fonts and tactile textures anchor the brand universe, creating a visual language that feels nostalgic, dependable, high-quality, and proudly inclusive.
Their iconic tagline, “DIY Belongs To All,” is more than a line - it’s a mission statement. A rallying cry for democratising home improvement and breaking down the barriers around DIY skills.
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The new branding journey began with a name - The Fix-It Folks - combining, in an instant, their offering and their mission. Inclusive handyfolk service, democratising DIY for all and offering safe home maintenance whatever your identity.
Vintage-inspired fonts and tactile textures anchor the brand universe, creating a visual language that feels nostalgic, dependable, high-quality, and proudly inclusive.
A display of various vintage-inspired badges and patch designs featuring different colors and text styles.
I worked up some clarifying statements for use internally, and externally, to really bring their idea to life.
This is more than a handyperson service, this is a movement.
With the deeper mission at play, it felt right to create a tagline that speaks to the revolutionary nature of their service - Power Tools to the People.
It’s a movement.
To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.
To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.
I also created a suite of self-serve social media templates
I also created a suite of self-serve social media templates
I also created a suite of self-serve social media templates
I also created a suite of self-serve social media templates
I also created a suite of self-serve social media templates