Vintage-inspired sign with the words "The Five & Dime Folks" in black text on a beige circular background, bordered in red, set against a black background.

The fix-it folks

A bold new brand name that perfectly mirrors Elle & Ceev’s hands-on, welcoming approach. For their visual identity, we looked to old-school workwear brands — the kind built on grit, trust, and getting the job done right

Package: Breaking Ground.

Vintage-inspired fonts and tactile textures anchor the brand universe, creating a visual language that feels nostalgic, dependable, high-quality, and proudly inclusive.

Their iconic tagline, “DIY Belongs To All,” is more than a line - it’s a mission statement. A rallying cry for democratising home improvement and breaking down the barriers around DIY skills.

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The new branding journey began with a name - The Fix-It Folks - combining, in an instant, their offering and their mission. Inclusive handyfolk service, democratising DIY for all and offering safe home maintenance whatever your identity.

The new branding journey began with a name - The Fix-It Folks - combining, in an instant, their offering and their mission. Inclusive handyfolk service, democratising DIY for all and offering safe home maintenance whatever your identity.

Vintage-inspired fonts and tactile textures anchor the brand universe, creating a visual language that feels nostalgic, dependable, high-quality, and proudly inclusive.

Vintage-inspired fonts and tactile textures anchor the brand universe, creating a visual language that feels nostalgic, dependable, high-quality, and proudly inclusive.

A display of various vintage-inspired badges and patch designs featuring different colors and text styles.

A display of various vintage-inspired badges and patch designs featuring different colors and text styles.

I worked up some clarifying statements for use internally, and externally, to really bring their idea to life.

I worked up some clarifying statements for use internally, and externally, to really bring their idea to life.

This is more than a handyperson service, this is a movement.

This is more than a handyperson service, this is a movement.

With the deeper mission at play, it felt right to create a tagline that speaks to the revolutionary nature of their service - Power Tools to the People.

With the deeper mission at play, it felt right to create a tagline that speaks to the revolutionary nature of their service - Power Tools to the People.

A person holding a black and orange business card that says "The Fix-it Folks" with the words "DIY" and "Belongs to all" written around it. The background is a cozy coffee shop with a coffee menu, shelf with colorful items, and various coffee-making

A person holding a black and orange business card that says "The Fix-it Folks" with the words "DIY" and "Belongs to all" written around it. The background is a cozy coffee shop with a coffee menu, shelf with colorful items, and various coffee-making equipment.

A person holding a red pamphlet titled 'Power Tools to the People' in front of a street scene at Brimscombe Mill. The scene includes outdoor seating, a fire pit with burning logs, and a brick building with a large 'Welcome' sign. There's also a black

A person holding a red pamphlet titled 'Power Tools to the People' in front of a street scene at Brimscombe Mill. The scene includes outdoor seating, a fire pit with burning logs, and a brick building with a large 'Welcome' sign. There's also a blackboard with event details and sky is overcast.

Business Card: Every piece of marketing collateral does more than share contact details — it builds belief. Because this isn’t just a trade service. It’s a movement.

Business Card: Every piece of marketing collateral does more than share contact details — it builds belief. Because this isn’t just a trade service. It’s a movement.

To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.

To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.

To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.

To bring this message into the real world, I designed a dual-sided A5 flyer now popping up all over their local town. One side informs, the other demands attention - with a bold, unapologetic call to action: Power Tools to the People.

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

I also created a suite of self-serve social media templates

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies