Wildroad Camper
Ceci builds bespoke campervans, against a backdrop of the Spanish mountains. She wanted a brand refresh that elevated her identity to match the standard of her craft, and the drama of her surroundings… I heard roadtrip nostalgia & cinematic mountain shots.
Package: The Prune.
Inspired by the rugged scenery of Northern Spain, I couldn’t help but add a touch of road trip nostalgia and cinematic drama to this rebrand.
This wasn’t just about creating a beautifully unique new logo - it was about creating a self-serve suite of assets and templates that could inspire Ceci out of her creative rut. Her work deserves to be showcased to the world and this rebrand gives motivation, and permission, to do just that. Beyond giving Ceci the tools to share her craft & creations, this brand identity leans into cinematic - leaving room for Ceci to inspire her customers with the very scenery that inspired her…
Scroll to see from brief to brand…
Red background with white text that says "The Groundwork Studio" above a drawing of crossed paintbrush and pencil. Additional text below that reads "Brand Reveal Wildroad Camper" and "The Prine Vol" which is partially cut off.
A promotional page with text about rebranding Wildroad Camper, featuring a logo with a tomato and the words "REBRAND IN PROGRESS," and an illustration of a hand holding a trowel digging into the ground.
A dark textured background with a beige text overlay that reads 'Branding as unique as you, Ceci' in large font, with a small illustration of a hand holding a bunch of flowers at the bottom right.
A green textured background with a small illustration of a branch with a leaf in the bottom right corner and a drawing of a paintbrush at the top center. The main text reads: "You're ready for a new season."
A digital mood board titled 'The Mood Board' with handwritten notes, images, and color swatches organized into sections labeled 'Brighter Highlights,' 'Earthy Tones,' and 'Vintage Woods.' It features a woman taking a selfie in a hotel room mirror, various magazine covers, and color samples representing different color schemes.
A vintage-style graphic with a dark brown textured background. Yellow text reads, 'The Groundwork is Proud to Introduce...' and includes a small illustration of a paintbrush and a palette.
Photo of tall trees in a forest with a mountain range in the background, blue sky, and clouds. Overlaid text reads "WILDEROAD CAMPER PRUNED".
Text on a beige background with dark brown font reading: "Combining a new bold font and a palette that speaks the same language as your materials, your mountains, your skies and your spirit."
A color palette chart displaying seven different shades of brown and beige with associated names and hex codes, arranged in a grid format.
A yellow background with large brown letters spelling out 'F O N S S' vertically. Text in the middle reads 'Your logo font 'Tay Benditos'' and 'Your body font Roca One'. On the right side, there is a handwritten arrow pointing to text that explains the new font name 'Benditos' in Spanish.
Text on a gradient orange background discussing the importance of sharing beyond personal creations, emphasizing the role of landscapes, textures, and tranquil moments in shaping authentic presence in social and marketing channels.
A promotional poster for a course on carousels and brand alignment, with orange background and large text that reads 'Carousels' and 'Reelize'.
Two photographs of mountainous landscapes, one with a sunset and another with a cloudy sky, displayed side by side on two screens.
Interior view of a camper van kitchen with wooden panel walls, a countertop, a sink, and a window, with the words "CAMPERVANS BUILT WITH HEART" overlaid.
Mountain landscape at dusk with layered mountain ridges and a cloudy sky, with the words 'ADVENTURE AWAITS' in bold brown text.
Interior of a camper with a beige seating area with cushions, a small window, a wall hanging that reads 'STAY WILD,' and a partial view of a kitchen counter with a bowl. The floor is wood, and there is a patterned rug near the window. Large text overlays the image saying '5 THINGS TO KNOW' and smaller text saying 'BEFORE YOU GET A CAMPERVAN.'
A sign with the phrase "Built in the mountains" at the top and "Made for beyond" at the bottom, featuring images of mountain landscapes in the background and a person's foot in a sneaker at the bottom right corner.
A coastal view of a cliff with a building on top, overlooking the ocean with a sailboat in the distance and large rock formations along the shoreline.
Mountain landscape with snow-capped peaks and green slopes, overlaid with the text 'Just Go Outside' in large yellow font.
A mountain landscape with rugged rocks in the foreground, a deep valley with a winding road, and snow-capped peaks under a partly cloudy sky.
Image with orange background and white text that reads 'Your new font and dramatic palette. Gave inspiration for a bold new logo.' Small text at the bottom says '(I know you don't need one, but if you like it, it's yours!)'.
A mountainous landscape with tall pine trees in the foreground and snow-capped peaks in the background under a cloudy sky, with the words 'Wildroad Camper' overlaid in orange text.
Mountain landscape with snow-capped peaks and rolling green hills in the foreground, overlaid with a brown logo of a mountain with a winding trail, and text about brand building and wood carving.
Design with the words 'Wildroad Camper' in orange, stylized letters, and a paragraph of instructional text in black below.
Stylized black letter 'A' with a mountain and path design inside it, on a beige background. Below, black text reads: 'FOLLOWING THE LINES OF ‘BENDITOS’ FONT, BUT REIMAGINED WITH A MEANDERING, ENDLESS ROAD, DISAPPEARING INTO THE MOUNTAINS.'
A set of ten mountain-shaped color swatches in shades of blue, beige, light yellow, brown, and mustard, each with a white winding road graphic.
