Creative chaos (salon)

For five years, Amy's DIY brand did the job. But Creative Chaos had grown into something bigger - a judgement-free space for the bold, the alternative, the ones who want to be seen. Her identity needed to catch up.

So we turned the volume up. Pink as a power move, witchy energy baked into every detail, and a logo as sassy and bouncy as Amy herself.

Design with the words 'Creative Chaos' in stylized light pink text inside a pink oval outline, with 'est. 2021' written below.

Package: The Prune.

Amy came to me to create a rebrand that felt: sassy, badass and like twinkly magic. With a bit of a witchy vibe thrown in!

Scroll to see from brief to brand…

Black and white photo of a woman with short hair and earrings working on a tablet and a laptop, with text overlay describing a business called 'The Groundwork Studio' and mentioning services for AV tailored therapies, rebranding, and creative chaos i

Black and white photo of a woman with short hair and earrings working on a tablet and a laptop, with text overlay describing a business called 'The Groundwork Studio' and mentioning services for AV tailored therapies, rebranding, and creative chaos in Stroud.

A page from a notebook or scrapbook titled "The Moodboard" featuring various images and text related to femininity, chaos, plants, and empowerment. Includes a photo of two women in pink masks and sunglasses, candles, colorful leaves, and handwritten

A page from a notebook or scrapbook titled "The Moodboard" featuring various images and text related to femininity, chaos, plants, and empowerment. Includes a photo of two women in pink masks and sunglasses, candles, colorful leaves, and handwritten notes.

Page from a spiral-bound notebook with text and a logo. The text at the top introduces a new logo design, describing it as embodying Amy’s personality. The logo, partially visible, is hand-drawn with the words "CREATIVE CHAOS" inside a circle, with "

Page from a spiral-bound notebook with text and a logo. The text at the top introduces a new logo design, describing it as embodying Amy’s personality. The logo, partially visible, is hand-drawn with the words "CREATIVE CHAOS" inside a circle, with "est. 2021" written below. The note has a torn paper look with a paperclip attached.

Close-up of an open spiral-bound notebook page with a hand-drawn illustration of a hand holding a pair of scissors and a green leaf illustration. The page contains text describing a color palette inspired by creative chaos.

Close-up of an open spiral-bound notebook page with a hand-drawn illustration of a hand holding a pair of scissors and a green leaf illustration. The page contains text describing a color palette inspired by creative chaos.

A promotional flyer for a creative self-love studio features a pink background, green leaves, and a skeleton with a pink outline. The flyer promotes a session emphasizing chaos and good vibes, and mentions a location at Brunel Mall, Stroud, with soci

A promotional flyer for a creative self-love studio features a pink background, green leaves, and a skeleton with a pink outline. The flyer promotes a session emphasizing chaos and good vibes, and mentions a location at Brunel Mall, Stroud, with social media handle @creativechaostroud. It highlights friendly, inclusive, and fun vibes.

Screenshot of a mobile device displaying a social media profile and website for Creative Chaos Self-Love Studio, a hair salon focused on self-love, inclusive practices, and positive vibes, with colorful graphics and promotional content.

Screenshot of a mobile device displaying a social media profile and website for Creative Chaos Self-Love Studio, a hair salon focused on self-love, inclusive practices, and positive vibes, with colorful graphics and promotional content.

Close-up of a notebook with a torn paper note attached with a paperclip, containing handwritten text about a DIY logo for a salon. Part of a flyer with bold typography and pink, green, and black graphic elements is visible.

Close-up of a notebook with a torn paper note attached with a paperclip, containing handwritten text about a DIY logo for a salon. Part of a flyer with bold typography and pink, green, and black graphic elements is visible.

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies