The Groundwork Studio is a brand and web design studio based in the UK, working with founders who are ready to invest in their visual identity and grow. We take brands that have outgrown their DIY beginnings and build them into something distinctive, considered, and built to last - through brand identity, brand refreshes, and website design.

We work with founders at a turning point - founders just starting out in a new chapter, needing branding to make their venture real. People who've been running their business for a while, know what they're about, and are ready for their brand to reflect that. Our clients tend to be service-based small business owners who've hit the ceiling of what a DIY brand can do for them.

Yes, wholeheartedly. The Groundwork Studio is queer-owned and built on the belief that good branding should be for everyone.

We actively welcome founders from all backgrounds, identities, and communities - and we bring that same values-led lens to the work itself.

If you've ever felt like "professional" branding wasn't made with you in mind, you're exactly who we're here for.

We offer three core packages. Breaking Ground is our full brand build — the whole foundation, from logo and colour palette to typography, icons, and brand guidelines.

The Prune is a brand refresh or extension for founders who have something worth keeping but need it sharpened and grown.

Tending is our ongoing support retainer for clients who want a studio in their corner long-term. We also offer website design as a standalone service or as an add-on to a brand project.

A full brand identity with The Groundwork Studio typically includes logo design, a refined colour palette, typography selection, a bespoke icon suite, brand guidelines, and social media templates. Every project starts with a discovery process so the work is rooted in who you actually are — not just what looks good right now.

Our pricing is based on the scope and complexity of each project. We work with founders who are ready to make a meaningful investment in their brand - not looking for the cheapest option, but the right one.

The best starting point is a discovery call, where we can talk through where you are and what you need.

Timelines vary depending on the package and how much existing groundwork there is to build on. A full brand build typically takes several weeks from kick-off to delivery. We'll always be clear on timescales before we start.

Yes - I design websites on Squarespace and Wix, either as part of a full brand project or as a standalone build. Our websites are designed to feel like a natural extension of your brand, not a template that's been adjusted to fit.

We're based in Gloucestershire, UK, and work with founders remotely, wherever they are.

The first step is a discovery call - a chance for us to get to know your business, where you're at, and what you're trying to build. From there we'll put together a scope and proposal tailored to you.

You can book a call through our website!