Emma katherine singer
Emma needed help turning her heart-led passion into a brand that truly reflected her. She had the voice, the warmth, the magic - but her visuals weren’t capturing the vibrant, theatrical, joy-filled love stories she’s made to sing for.
She needed a brand that felt like a warm hug, with a little sparkle woven in.
Package: The Prune.
Emma came to me to create a rebrand that felt: colourful, warm, inclusive and bubbly. Like finding a friend!
Scroll to see from brief to brand…
A woman with red hair and fair skin holding a microphone and a round sign that reads "Brand Reveal" with a stylized orange and green logo. She is wearing a black top with small orange and green fruit patterns and a pin. The background features a person in dark clothing and large metallic balloon sculptures.
A woman singing passionately into a microphone in a bar or lounge setting. The background shows a bar with various alcohol bottles and glasses. The woman appears to be performing or speaking, with expressive hand gestures and an emotional facial expression.
Inspirational quote on a dark background. The quote reads: 'So she came to the groundwork studio to create a rebrand that feels: colorful, warm, inclusive, bubbly, like finding a friend.'
Collage of vibrant, colorful images including confetti on a person's arm, rainbow-colored paper fans, a neon sign that says "All you need is love," abstract rainbow artwork, a disco ball, and a poster with a pink woman in front of a pink background.
Black and white photo of a woman with short hair, smiling and resting her hand on her face. She wears a patterned sweater, a beaded necklace, and a pendant. There is a painting or photograph of a heart behind her.
A woman singing into a microphone, wearing a sparkly dress, with overlay text reading 'Emma Katherine singer' and a disco ball illustration in the upper right corner.
A colorful palette of various lipstick shades with descriptive names, including Disco Pink, Soft Melody, Enchanting Teal, Bestie Blue, Celestial Sky, Cloudy Day, Lover's Lilac, and Dreamscape Indigo.
Close-up of a promotional card for Katherin, a singer, with decorative elements and text about enchanting vocals for magical moments, placed on a white marble surface.
Pink background with a person holding a blue-green flyer featuring wedding entertainment packages, including images of a woman in a floral dress, a woman with a microphone, and a performer, with white and pink text describing services and prices.
A smartphone showing a social media profile with a colorful logo and profile details, on a green textured background. Overlaid text says, "Then it was time to add some sparkle to her socials..." and partially visible text at the bottom reads "Designing irresistible templates and assets for the place where most of her customers find her!"
A computer screen displaying a website for Emma Katherine, a singer, with a pink disco ball and stars overlay. The website introduces Emma and mentions her award-winning singing.
Part of a colorful promotional design for Emma Katherine, a singer, featuring her logo with eucalyptus leaves, inspirational quotes about branding, and a subtitle about enchanting vocals for magical moments.
A graphic promoting Emma Katherine, a singer, with the text: 'So, if you'd also like to take your brand from this: To this: Emma Katherine Singer. Enchanting vocals for magical moments.' The image features a pastel gradient background and decorative text and graphics.
A smiling woman with short hair stands in front of a red brick wall. She is wearing a plaid shirt over a black T-shirt with the words "The Groundwork Studio" on it. The image has overlaid text that says "Get in touch!"
