Illustration By Kiwi

A talented artist themself, Frankie (she/they) was so deep into their own award-winning illustration business that they couldn’t see how to update their brand identity... they desperately needed a design prune to elevate their look to their newfound credibility in the industry.

Text overlay reading "illustration" and handwritten-style text "by Lauren" on a yellow watercolor background.

Package: The Prune.

A yellow, round watercolor sticker with handwritten text that reads "illustration that sees you" and a simple line drawing of a face with closed eyes and a smiling mouth.

Frankie had set-up as a live illustrator out of urgency - an injury left her unable to work as a chef so she turned to her passion: art. Her name ‘Illustration by Kiwi’ an ode to her beloved cat, Kiwi.

But the brand they built in haste no longer reflects their award-winning talent today or their plans for the future...

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