The Mindset in motion psych
Katy had the credentials, the expertise, and a genuine commitment to building a space where every body felt welcome. What she didn't have was a brand that communicated any of it - her DIY logo felt too playful to sit alongside her background as an NHS nurse, qualified PT, and Sport & Exercise Psychologist in training.
She needed something that felt as serious as her work, and as warm as her values.
Package: The Prune.
Katy came to me to create a rebrand that felt: respectful, trusted and inclusive.
Scroll to see from brief to brand…
A woman with short red hair reading a book, seated on a sofa with a blue pillow, in a cozy room. The image includes overlaid text promoting a personal training and coaching brand founded by Katy, with a section describing the brand's focus on mindset and evidence-based practices.
A moodboard with affirmations, color swatches, and stickers that emphasize values of respect, inclusivity, and pride. Contains images of people, badges, and supporting messages.
Close-up of a spiral-bound notebook with a torn paper page titled 'Introducing...' explaining the concept of 'mindset' in motion and how it relates to physical and mental states, with some design elements and a blue logo at the bottom right.
A page from a spiral-bound notebook featuring various colorful icons and text related to mind and body fitness, including a logo with a stylized wave and a description of the logo's meaning.
Close-up of a spiral-bound notebook page featuring text about credible fonts with motion built-in. The visible portion includes a colored circle with the words "mind & body fitness" and a logo with an orange "w" and an infinity symbol. The background is a wooden surface, and there is a label at the bottom left corner that says "THE LOGO."
Flyer for a workshop titled 'How to Exercise with Your Cycle' by personal trainer Katy Rosewood, scheduled for October 21, 2025, at Rick Oakley Fitness in Dursley, UK. Includes contact information and features rainbow-colored pride flags and motivational symbols.
A person holding a flyer about a workshop titled "How to work with your cycle" scheduled for October 21, 2025, at Rick Oakley Fitness, Dursley. The flyer features images of a woman performing exercises and a man with glasses smiling, with contact information and social media handles at the bottom.
Business card for The Mindset in Motion, a mental and physical fitness company; features a rainbow-colored circle with white text, and black text on a white background, including contact information and a website.
Screenshot of an Instagram profile page for 'The Mindset in Motion Psych' showing profile information, posts, followers, and following counts, along with some story highlights at the bottom.
Screenshot of a website homepage for a health and fitness service. The top section has a dark blue background with large text promoting building credibility and converting inquiries to new clients. A logo reading 'the Mindset in Motion' with a small 'psych' is on the left. The navigation menu includes 'Services,' 'About,' 'Contact,' and a 'Book now' button. Below, a section features a photo of a personal trainer with a client practicing physical therapy or training, with a headline about mind and body fitness for everyone and a description of the services offered.
Close-up of a spiral-bound notebook with torn paper tags and colorful circular stickers. The torn paper tag has text that references a DIY logo and personal experience. The stickers promote mindset, evidence-based coaching, and moving at your own pace.
