The Mindset in motion psych
Katy had the credentials, the expertise, and a genuine commitment to building a space where every body felt welcome. What she didn't have was a brand that communicated any of it - her DIY logo felt too playful to sit alongside her background as an NHS nurse, qualified PT, and Sport & Exercise Psychologist in training.
She needed something that felt as serious as her work, and as warm as her values.
Package: The Prune.
Katy came to me to create a rebrand that felt: respectful, trusted and inclusive.
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