Oh my! Pie Co

Amy came to me with the bones of something brilliant - two stunning illustrations, a name full of personality, and a clear vision of the Americana world she wanted to build. What she didn't have was a brand that held it all together.

She needed a world where every element spoke the same language. Bold, retro, warm, and unmistakably hers.

A slice of cherry pie with whipped cream and a cherry on top on a white plate.

Package: The Prune.

Amy came to me to create a rebrand that felt: bold, retro and warm.

Scroll to see from brief to brand…