Oh my! Pie Co
Amy came to me with the bones of something brilliant - two stunning illustrations, a name full of personality, and a clear vision of the Americana world she wanted to build. What she didn't have was a brand that held it all together.
She needed a world where every element spoke the same language. Bold, retro, warm, and unmistakably hers.
Package: The Prune.
Amy came to me to create a rebrand that felt: bold, retro and warm.
Scroll to see from brief to brand…
A smiling person wearing a red knit hat and earrings, sitting indoors with a laptop open on a wooden table, and a paper cup nearby, with a background of curved wooden decor and a window showing outside trees.
A scrapbook page with vintage diner-themed stickers, including a woman holding a pie, retro signage, and text about old American diners and food.
A scrapbook page featuring illustrations of chocolate cherry pie with whipped cream and a cherry on top, along with stylized text and a torn piece of paper with an explanation about branding artwork.
A sketch-style illustration of a woman with a bow in her hair, holding a cherry pie and a cupcake, with other food items and a cup and saucer. The illustration is labeled "OH MY! Cherry Pie." There is a torn paper note with text about existing assets and a logo placeholder at the bottom left.
A spiral-bound notebook open to a page titled 'Palette, font & brand patterns' with red, mustard, beige, and brown checkerboard patterns and a drawing of a slice of pie with whipped cream and a cherry, along with text explaining design choices. The background of the image is a light brown surface.
A flyer or poster for Oh My Pie Co. advertising their pies, with an illustration of a woman holding a plate of pie, and text describing their products and contact information.
A screenshot of a mobile phone displaying a social media profile for Vintage Vibes, Modern Pies, a pie bakery. The profile shows the bakery has 221 posts, 11K followers, and is following 947 accounts. The profile includes a logo of a slice of pie with whipped cream and a cherry on top, and the bio mentions vintage vibes, modern pies, bold twists, online ordering, and being queer-owned. There are buttons for following, messaging, and contacting. The background is red with a stylized lion's head illustration.
Part of a menu from a pie shop with the shop's logo at the top, featuring a slice of cherry pie with whipped cream and a cherry on top, along with a list of pie options and coffee pairing suggestions.
A person with tattoos on their arms holding a plate of pizza, with a website overlay that reads, "Vintage Vibes, Modern Pies."
A notebook page with textured paper and torn edges, decorated with branding for Oh My! Cherry Pie and Pie Co. featuring vintage-style illustrations of a woman and a slice of cherry pie. The page has handwritten and printed text discussing illustrations and branding design.
Photograph of a planner or scrapbook with torn paper, a paperclip, and vintage bakery-themed illustrations and text. The main visible text discusses 'The Outtakes' and Amy's brief history, with handwritten notes and a pin-up style drawing of a woman holding a pie and a sandwich.
