Wanderlust camping club

Matt and Nat had built something genuinely special - a directory of camping and glamping sites that most people scroll straight past. Hidden gems, off the beaten track, curated for the ones who actually want to find them. What they needed was a brand that felt the same way: cool enough to earn the trust of a younger crowd, credible enough to mean something to site owners too.

A brand built for the seekers.

Package: The Prune.

A circular logo with a yellow background and black text, showing a central graphic of a knife and a sausage, with the text reading 'Wonderlic Camping Club' in a curved layout.

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Young woman with short hair, wearing a dark sleeveless top, sitting at a desk with a computer monitor and keyboard, smiling slightly, with sunglasses resting on her head. A large green houseplant is visible on her right. The background wall is beige.

Young woman with short hair, wearing a dark sleeveless top, sitting at a desk with a computer monitor and keyboard, smiling slightly, with sunglasses resting on her head. A large green houseplant is visible on her right. The background wall is beige. Overlaid text includes 'MOOBOARD TO LOGO' and a paragraph describing a camping club directory.

A spiral-bound notebook with various paper cut-outs, including an article titled "The Moodboard" with a paragraph about British road trips, a smaller image with the phrase "Wanderful," a color palette, a photo of hikers, and a quote about nature and

A spiral-bound notebook with various paper cut-outs, including an article titled "The Moodboard" with a paragraph about British road trips, a smaller image with the phrase "Wanderful," a color palette, a photo of hikers, and a quote about nature and camping.

Close-up of a promotional page for Wanderlust camping club, featuring a torn paper note introducing the new logo, and a green tree-shaped logo with a tent and a moon, with decorative text about letterforms and branding.

Close-up of a promotional page for Wanderlust camping club, featuring a torn paper note introducing the new logo, and a green tree-shaped logo with a tent and a moon, with decorative text about letterforms and branding.

Close-up of a page from a spiral-bound notebook showing various adventure-themed badge illustrations, including one shaped like a triangle with the words 'Glamping Camping & Vans' and another with a landscape scene labeled 'Hidden Gems.' There is han

Close-up of a page from a spiral-bound notebook showing various adventure-themed badge illustrations, including one shaped like a triangle with the words 'Glamping Camping & Vans' and another with a landscape scene labeled 'Hidden Gems.' There is handwritten text and a compass graphic on the page.

A notebook page with the text 'A font that invites adventure' in different fonts and colors, accompanied by photographs of a camping scene with tents and parked cars and a scenic landscape with hills and clouds.

A notebook page with the text 'A font that invites adventure' in different fonts and colors, accompanied by photographs of a camping scene with tents and parked cars and a scenic landscape with hills and clouds.

Flyer with green and beige background, promoting a camping club called Wanderlust Camping Club, encouraging safe outdoor stays and guiding to their website.

Flyer with green and beige background, promoting a camping club called Wanderlust Camping Club, encouraging safe outdoor stays and guiding to their website.

Smartphone screen showing the Wanderlust Camping Club social media profile with 221 posts, 11k followers, and 947 following, featuring camping images, a logo, and announcements of upcoming events.

Smartphone screen showing the Wanderlust Camping Club social media profile with 221 posts, 11k followers, and 947 following, featuring camping images, a logo, and announcements of upcoming events.

Several overlapping cards and stickers related to Wanderlust Camping, including a logo with mountains and the name, and various tags with camping and adventure themes.

Several overlapping cards and stickers related to Wanderlust Camping, including a logo with mountains and the name, and various tags with camping and adventure themes.

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies