Laura Baker Productions
Laura has been refining her craft for over 10 years - now a recognised name in the Wedding industry, her film & videography is as memorable as it is ethical.
Her DIY branding was holding her back from finding her perfect clients - the nearlyweds who cared as deeply as her, and who wanted their love documented thoughtfully and boldly.
Package: The Prune.
scroll to see from brief to brand…
A woman with short hair and earrings is smiling and pointing upward with her right hand. She is in front of a computer monitor displaying a website titled 'Grow With Formula.' There is a large sign on the wall behind her that says 'The Groundwork Studio' and a typed message on a banner about her wedding videography work.
A scrapbook page featuring various botanical stickers, hand-drawn illustrations, and notes about natural botanical forms. There is a torn paper note explaining the moodboard's inspiration with details about folk-inspired marks, hand-drawn illustrations, and hints of abstract botanicals.
A page from a planner or notebook with text about Laura Baker, a logo, and a bird illustration. The page has a torn-paper effect at the top, and there is a paperclip holding the torn section. The text discusses the meaning of a logo rooted in ethics and craftsmanship, and the significance of a bird as a mark of peace and love.
A page from a spiral-bound notebook with a black logo of a bird with wings and a leaf inside a circle. There is a description under the logo stating "The submark. The full logo carries the whole world of the brand - the name, the mark, the meaning. But every brand needs a lighter touch. Strip the wordmark away and the dove holds its own completely. Inside the circle it feels considered and craftlike, like a maker's stamp or a wax seal - something you'd find on something worth keeping." Additionally, there is a handwritten note at the bottom mentioning the logo is versatile and made by Laura Baker Productions.
Person sitting on a brown couch, holding a tablet, wearing a patterned sweater, light blue jeans, and gold jewelry. There is a white square overlay with black folk art-style drawings of various shapes and symbols and a caption that reads: "I designed a full world of folky abstract shapes, stamps, and symbols that flowed effortlessly from mind to marks..."
A spiral-bound notebook open to a page with text and colorful abstract floral illustrations. The page discusses icons that build brands, featuring a green hand-shaped icon and an orange bird in flight icon, with handwritten descriptions underneath. The blog header title reads 'ICONS THAT BUILD THE BRAND WORLD BIGGER THAN A LOGO...'
Close-up of a book page showing the title 'A Folky Font Full of humanity and character' with a subtitle 'and a hint of romance' and color palette swatches labeled 'settled sage,' 'midnight meadow,' 'petal,' 'confetti,' and 'true love.' Part of a landscape photograph is visible at the bottom right corner.
Collage of promotional images with text about wedding films for caring, loving couples, and eco-conscious videography, featuring the Laura Baker Productions logo and contact information.
A mobile phone screen displaying a social media profile for Laura Baker Productions, a videography business. The profile includes the logo, number of posts, followers, following, bio description, website link, and navigation icons.
A wedding website showing a woman’s profile about to Kiss a groom or bride, backlit by sunset, behind the words "for the nearweds who care deeply and love boldly" in a romantic style, with a gold and beige color scheme and cursive typography.
A laptop screen displaying a wedding photo and a webpage with text, alongside a chat conversation about the wedding. The laptop is on a desk near a potted plant with green leaves in the background.
A woman with short hair and earrings is sitting on a couch, reading a book titled "Grow Your Own". There is a large blue pillow next to her and the background includes a painting on the wall. Overlaid text says "What do you think?" and a promotional message about business growth formulas is at the bottom.