Yes - you read that right. Of course I had to brand myself too.

After years of (sometimes accidentally) honing my craft alongside fledgling founders, I knew exactly who The Groundwork Studio needed to speak to. The dreamers in the early days. The ones with big ideas, boundless passion, and not always the deepest pockets. A studio built to meet people where they’re at - sleeves rolled up, hands in the soil, unafraid to get a little messy.

A black and white illustration of a fountain pen with wings and a leaf attached.

The Groundwork Studio

Package: Breaking Ground.

The brief was simple and sincere: a brand that feels humble, honest, and rooted in the belief that sometimes, just planting the seed is enough.

Scroll to see from brief to brand…

Digital illustration of a hand using a red and black spatula to serve a spoonful of white ice cream in a bowl.
Orange background with white text and a white illustration of a pen, a leaf, and a flower. Text reads 'The Groundwork Studio'.

Orange background with white text and a white illustration of a pen, a leaf, and a flower. Text reads 'The Groundwork Studio'.

A tan-colored background with a drawing of a pen and a small flower or plant above it. Text reads: "Take Root & Grow with Good, Honest Brand Design."

A tan-colored background with a drawing of a pen and a small flower or plant above it. Text reads: "Take Root & Grow with Good, Honest Brand Design."

From there, the brand universe unfolded naturally. Gardening metaphors are gently woven through the foundations, with service packages named after essential stages of growth: Breaking Ground, The Prune, and Tending. The colour palette leans less “ear

From there, the brand universe unfolded naturally. Gardening metaphors are gently woven through the foundations, with service packages named after essential stages of growth: Breaking Ground, The Prune, and Tending. The colour palette leans less “earthy brown” and more “vibrant local greengrocer” - fresh, alive, and full of possibility.

Business Card

Business Card

A webpage for The Groundwork Studio with sections titled 'Who We're For' and 'Why We Exist'. The page features a logo at the top with a paintbrush, a pencil, and a feather. An illustration of a hand holding a trowel is visible. The background is crea

A webpage for The Groundwork Studio with sections titled 'Who We're For' and 'Why We Exist'. The page features a logo at the top with a paintbrush, a pencil, and a feather. An illustration of a hand holding a trowel is visible. The background is cream-colored with red and black accents.

Four different colored designs of a square with the words 'Brand Guide' at the top, 'The Groundwork Studio' in the middle with a paintbrush and pencil icon, and 'In Practice' at the bottom with a handshake icon.

Four different colored designs of a square with the words 'Brand Guide' at the top, 'The Groundwork Studio' in the middle with a paintbrush and pencil icon, and 'In Practice' at the bottom with a handshake icon.

Brand guide page with color swatches and font details, featuring a logo with a pencil and paintbrush, and the phrase 'Take Root & Grow with Good, Honest Brand Design'.

Brand guide page with color swatches and font details, featuring a logo with a pencil and paintbrush, and the phrase 'Take Root & Grow with Good, Honest Brand Design'.

From there, the brand universe unfolded naturally. Gardening metaphors are gently woven through the foundations, with service packages named after essential stages of growth: Breaking Ground, The Prune, and Tending. The colour palette leans less “ear

From there, the brand universe unfolded naturally. Gardening metaphors are gently woven through the foundations, with service packages named after essential stages of growth: Breaking Ground, The Prune, and Tending. The colour palette leans less “earthy brown” and more “vibrant local greengrocer” - fresh, alive, and full of possibility.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

Packages that speak to the overarching metaphor of the brand. A studio for new beginnings. Built from the ground up.

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies