Brand design to give your business roots

Is your brand feeling a lil’ neglected?

I’ll get to you know you and your business to give your brand identity strong roots so you can grow!

branding that gives you roots to grow

branding that gives you roots to grow

Photo credit @rebelloveclub

I’m your brand’s new bestie - award-winning founder, sales leader & artist turned brand designer!

Hey, I’m JAzz

I’m here for fledgling founders & brands with heart. want your branding to attract your people & grow your biz?

Using my tried & tested Growth Formula method I’ll transform your business & brand with:

  • Killer Logos & Taglines

  • Ownable Colour Palettes

  • Self-Serve Social Media Templates

  • Website Design that sells

I’ve been where you are.

Let me get the groundwork done - so you can focus on securing your customers and doing more of what you love!

About Me

Ready to finally give your brand roots?

I’ve got design packages to suit your season and vision.

Get the essentials under control by Breaking Ground. Get your brand into bloom with the Prune. Then maintain with Tending.

Choose your Package

The Groundwork Growth Formula in action

  • Lovestruck Celebrant

    A warm & joyful brand for Tanisha - a celebrant who wanted her visual identity to match her presence. Subtle & powerful emblems create an ownable lock-up of rings + bolt, beyond her logo.

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  • Wildroad Camper

    Ceci builds bespoke campervans, against a backdrop of the Spanish mountains. She wanted a brand refresh and socials templates that elevated her identity to match the standard of her craft, and the drama of her surroundings… I heard roadtrip nostalgia & cinematic mountain shots.

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  • The Fix-It Folks

    A nostalgic & approachable brand name and identity - taking inspiration from old-school workwear - for this inclusive handyfolks service.

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  • Spellbound Ceremonies

    Katie wanted a visual identity that captures her existing spontaneous, groovy summer lovers while ushering in a darker, moodier, gothic edge. Groovy yet gothic...

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  • Illustration by Kiwi

    Frankie wanted a visual identity that embodied everything their Live Illustration has come to be known for: charming, playful, unique and trustworthy.

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  • Shane Considine Music

    A rebrand that reflects Shane’s deep devotion to music, pairing genuine tenderness with a quiet sense of rebellion. Heartfelt music, for bold love stories.

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  • The Groundwork Studio

    A brand to reflect my own design studio - speaking to fledgling founders & meeting them where they’re at. The beginning of a new season, where we get our hands dirty.

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  • The Village Directory

    A matured extrapolation of ‘pride’ colours, for this LGBTQ+ & Allied Trades Directory - the name an ode to both town-square trading and the generational sanctuary for queer folks, The Village.

  • Any Other Business

    A brand as personable as Larnia herself - depicting how she effortlessly jumps in to support overwhelmed founders: wearing all the hats and dotting the i’s, so they can grow.

  • Rebel Love Club

    A set of brand-aligned illustrations for Rebel Love Club - an inclusive Wedding Photography & Videography duo who wanted a way to depict diversity, energy & joy into their identity.

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  • Wedding Stationary

    A fully personalised suite of wedding stationery - from invitations and signage to name cards and table names - each piece thoughtfully designed to feel cohesive, intimate, and unmistakably them. Or should I say - us!

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  • Laser + Grain

    Laser + Grain needed a brand-aligned wholesale brochure that could instantly communicate their sustainable merchandise range, beautifully and functionally.

Once my rebrands are out in the wild, the impact speaks for itself!

  • More of the right customers

  • New motivation to proudly put your biz out there

  • An identity that matches your personality, experience & credibility

  • No more lost leads because they ‘didn’t get you’

I give brands roots to grow.

Give me a dose!

the groundwork effect

Give me roots!

  • "Jazz is an actual miracle worker, book her now!"

    I couldn’t imagine what my brand was and didn’t even have a clear idea of what I was asking Jazz to do when we started working together, but she worked her magic and created the most incredible stunning perfect gorgeous exciting magical brand design for me. She is such a lovely person and so great to work with. I cannot recommend her enough!”
    - Shane Considine Music

  • "Jazz absolutely blew us away with our branding.

    She spent time understanding what The Fix-It Folks is all about, the messages and vibe we wanted to get across and managed to take all of that and turn it into something amazing. We’ve already had a really positive response from customers saying how much we stand out from the crowd on the local community business boards!"

    — The Fix-It Folks

  • "Jazz made it effortless, capturing the essence of both me and my business better than I ever could.

    I had no idea how to express myself in my brochures. Jazz made it effortless, capturing the essence of both me and my business better than I ever could. Truly over the moon with her work!

    — Laser + Grain

  • "OH MY, Jazz!! That was a very emotional moment!!"

    “We absolutely love it!! Love the logo, love the little details and your words...wah...you can tick a box "make my clients cry (of happiness)"!!

    We are absolutely falling in love with the sub-brand...never thought this before! AND THIS IS WHY...we choose and trust you - a professional, to work magic!!”

    - Illustration by Kiwi

  • "I am absolutely thrilled with this work that you’ve done"

    “You have done such a fantastic job. You really have captured everything we spoke about and managed to make my whacky vision look polished but still whimsical and extremely groovy!

    Thank you so much, I am absolutely thrilled with this work that you’ve done. Seeing it has made me feel excited and proud of my brand, as it reflects my business and ethos so well! You really have elevated Spellbound Ceremonies to the next level.”

    - Spellbound Ceremonies